How Much Are Missed Calls Costing Your Business?

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Missed calls are hard to see, because nothing tells you about the customer who hung up and called someone else. This calculator turns your own numbers into an estimate of what unanswered calls may be costing your business. It runs in your browser, and the numbers you type are not saved or sent anywhere.

Your numbers

Calls you receive per month Total inbound calls to your business line.

Percent of calls that go unanswered Include voicemail and calls you never returned. Not sure? See how to find it below.

Percent of answered calls that become booked jobs Your rough close rate on inbound calls.

Average revenue per job ($) What a typical job brings in, before expenses.

Estimate Clear

This is an estimate based only on the numbers you enter. It is not a prediction or a guarantee. It does not predict how many calls any service would capture, answer or turn into booked jobs, and handling a call does not guarantee a booking. Actual results depend on your market, your pricing, how calls are handled and many other factors. The plan comparison uses the currently published price and may change.

How to find your numbers

• Calls per month: pull the last 30 days of your inbound call log from your carrier or phone system. Most provide it free.
• Unanswered percent: count the calls you didn't answer, including voicemails and calls you never returned, and divide by your total. After-hours and weekend calls are usually where most of them hide.
• Booking rate: if you track estimates or booked jobs, divide booked jobs by the calls that led to them. If you don't, use a rough, conservative number.
• Average job value: use your typical job revenue, not your best-case job.

For a worked example and more detail, see how much a missed call costs a contractor.

What to do with the result

If the number is small, you may not need to change anything. If it's larger than you expected, there are a few honest options: return missed calls faster, add office help, or use an answering service. After6 AI is one of those options. It's a 24/7 AI answering service built for home service trades, and we've compared it fairly against Smith.ai and Ruby. See the pages for HVAC, plumbing, electrical and roofing.

Frequently asked questions

What is a normal missed-call rate for a contractor?

There is no single benchmark. It varies by trade, season and how many people answer the phone. The most reliable number is your own: count unanswered and voicemail calls in your phone log over a typical month, then enter that percentage.

How accurate is the result?

It is an estimate built entirely from the numbers you enter, so it is only as good as your inputs. It does not account for repeat customers, referrals or seasonal swings, and it does not predict how many calls any service would capture or book.

Do you store the numbers I type in?

No. The calculation runs in your browser and the numbers are not sent anywhere or saved. Nothing is collected from this page beyond ordinary site analytics.

What if I don't know my booking rate?

Use a rough number you're comfortable with, then try a lower and a higher one to see the range. If you track estimates and booked jobs, divide booked jobs by the calls or estimates that led to them.